The Market Monitoring Program is developed in partnership with Sofres-Liban, a member of Taylor Nelson Sofres (TNS), the world's largest Custom Market Research specialists. Sofres-Liban works for the major business sectors and their expertise spans across all market research techniques.

Sofres-Liban sal was founded in January 1995 with clients in Healthcare, Political & Social, Media, Banking, Automotive, Technology and FMCGs. Their market research expertise covers Advertising Evaluation, Media, Brand & Image, Customer Satisfaction, Usage and Attitude, Segmentation, Retail, Business-to-Business Research, Opinion Polling.They conduct more than 70,000 interviews annually in the MENA region and their data processing is performed via proprietary software (COSI, RSTS and MPSS).