The proposed Market Monitoring Program
is composed of two pillars:
The MMP covers two chapters: SMEs and Retail customers. Each segment is analyzed via one Basic Study and four thematic Barometers [Activity/Consumption, Borrowing, Investment/Savings and Positioning & Image of Banks and Insurance companies]. Jointly conducted by Bankdata and Sofres-Liban, the reports present the results of nation-wide quantitative market surveys conducted through face-to-face interviews with representative samples of each population under study.
The MMP’s added value:
- Integration: Results cover multi-dimensional aspects that can feed strategies and action plans of end users.
- Alignment: Bridges the gap between end users and their market to equate objectives and market needs.
- Transparency : Integrity and open communication between data providers, data analysts and end users.
The Market Monitoring Program is available via banked-in.com, a unique secured gateway where the entire data viewing operation is nested and all searches are channeled and handled at the click of a mouse.